Compared to Other Leads
Let's take a look at how you might compare The Closer's Key reverse mortgage leads with other reverse mortgage lead sources you might encounter. If we bring up an Excel spreadsheet and do a brief analysis of the most popular sources for lead generation in the reverse mortgage industry, it quickly becomes evident that The Closer's Key reverse mortgage lead program has a much higher Return on Investment (ROI).
In the following example, we chose to compare Internet Leads, TV Advertising and Print Advertising to The Closer's Key leads. Here are some facts about these types of leads:
- Internet Leads - These are clearly the most popular choice for most originators. The primary reason for this is because of they have the cheapest per lead cost. But is cheaper necessarily better? The fact is - many Internet reverse mortgage lead aggregators use deceptive methods in obtaining lead information, like "Enter for FREE information and you could WIN A CAR!" This is what we call an IMPULSIVE LEAD or a quick fix. These prospects can often lose interest as quickly as they gained it. These leads are also very often NON-EXCLUSIVE, and in those cases you will automatically be competing with other originators for this prospect’s business. Good Luck! In this case, the cheapest price unfortunately means the lowest conversion.
- TV Advertising - You could develop and air your very own TV commercials. However, if you are like most originators, this strategy is simply just too cost prohibitive. There are Reverse Mortgage Lead companies that will generate leads through television commercials and then sell those reverse mortgage leads to you for a fixed cost; these are the type of leads that we used in our example below. Again, these leads are EXPENSIVE and NON-EXCLUSIVE. Some of these lead companies are also lenders and may even force you to broker your loans through them! If this happens, there is a potential loss of control as well.
- Print Advertising - Any person that responds to a Print Ad is potentially a very strong candidate for the product or service they responded about. How effective your Print Ad is depends on factoring some major variables including the quality of your message, your timing, the medium and your ad’s placement. Even the best firms may tell you that generating a reverse mortgage lead through Print is a real hit or miss endeavor - it is for this reason that Print Advertising is also on the most EXPENSIVE leads to generate.
- The Closer’s Key - Our leads are generated through Direct Mail. Direct Marketing through mail is still one of the most effective ways to draw customers to your product or service. If it wasn’t, then your mailbox wouldn’t be so full! For most originators, cracking the code to a successful direct mail campaign is NOT easy. If you spend $1000 on a direct mailing and only one person responds, then you just bought a $1000 lead. This is a very REAL concern for many originators that try to generate these high quality reverse mortgage leads. Until now. The Closer’s Key changes all of that. We provide you an EXCLUSIVE direct mail lead at a FIXED COST. A high converting, exclusive lead with a low fixed cost means a HIGH RETURN ON INVESTMENT (ROI)!
So you see that our reverse mortgage leads, generated through direct mail seem to be the most cost effective lead, yielding the highest return on investment in the reverse mortgage industry.
Why Do I Need The Closer's Key?
"Why don't I just take on a direct mail campaign myself?" you might wonder. Well, let's put together our thoughts on that as well. Most originators feel that it all comes down to time, money, and energy expended - WE AGREE! It quickly becomes clear that using The Closer's Key is a smart choice. We drive Reverse Mortgage traffic all day long so you don't have to!
As you can see, The Closer's Key reverse mortgage leads offer you a consistent lead cost at a consistent rate. We have years of experience in testing direct mail creative and measuring and optimizing response rates. We take on the risk because we know what we're doing - Why risk it?
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