The Closer's Key Lead Program
This site is dedicated to presenting the features and benefits of The Closer's Key Reverse Mortgage Lead Program and what it could mean to your Reverse Mortgage Business.
We are convinced that the secret to closing more loans STARTS with GREAT REVERSE MORTGAGE LEADS. We have evaluated the performance of dozens of lead opportunities for the Reverse Mortgage Business. Here are some of the basic truths that we have uncovered about most potential Reverse Mortgage Customers:
1. They go through an education and research process long before they make the decision to buy.
2. They do not trust INTERNET FORMS as a way of getting information about Reverse Mortgages.
3. They do not appreciate unsolicited information - especially telemarketing efforts.
4. They are extremely skeptical of YOU. What you are offering just sounds too good to be true.
5. They want information from a TRUSTED SOURCE.
The Highest Conversion Rates
At The Closer's Key, we have developed a highly effective lead that addresses these specific consumer issues. Here are some of the key features:
1. Our reverse mortgage leads are generated by direct mail. This method has proven time and again that it is the BEST method for gaining the TRUST of potential Reverse Mortgage Customers. (This may change in the next few years, but today it holds true.)
2. Our leads allow you to be viewed as a TRUSTED ADVISOR in the Reverse Mortgage Industry.
3. Our leads are from customers that are expecting you to contact them with information about Reverse Mortgages.
Our leads are the most effective Reverse Mortgage leads you can buy because the customer went through the following process BEFORE you ever receive their lead:
1. They were hand picked by us to receive an informational direct mail piece. (We send our mail to HOMEOWNERS, that are 62 YEARS OLD OR OLDER, and with a 60% OR LESS LTV. If it is possible for us to ascertain that there is an immediate need for a reverse mortgage, we will gather that information as well.)
2. They opened our direct mail piece. (If you have ever sent your own direct mail, you already know that this is half the battle.)
3. They took the time to fill out our response card by hand. (This is not an impulsive quick fix like a phone call or a quick email form for a chance to win a prize or to get the lowest rate!)
These reverse mortgage leads are from serious consumers who took the time to fill out their reasons why they have an immediate need for more information about your services. That's what makes them so effective!
The Lowest Cost
Most Reverse Mortgage Lenders have to answer the same questions in order to keep their businesses going. How do I generate customers and how much will it cost me?
By now, you should be fairly convinced that direct mail
has a very high impact with this type of customer, but you may not know
that most Reverse Mortgage Originators fail horribly when they
try to create their own direct mail campaigns to generate more customers.
Here are the most common reasons:
1. Buying the wrong data.
2. Sending the wrong message.
3. Using the wrong media in the wrong areas. (FACT: Certain envelopes and colors work better in some states than in others.)
4. Sending at the wrong time.
5. Not correctly evaluating the cost per closed loan.
At The Closer's Key, we take all the worry and all guess work out of generating your Reverse Mortgage Leads. While many direct mail and marketing companies will claim that they can help you send effective direct mail pieces, if they fail, they just go back to the drawing board. They still made their money from your order. They have nothing to RISK except your next order. Most of them will never guarantee your mail's pull through rates.
WE DO! At The Closer's Key, we sell you the finished product.
We take all the risk so you can concentrate on doing what you do best -
selling Reverse Mortgages!
Instead of figuring out how to create your next mail piece and hoping that it has an effective pull rate, we make it possible to buy proven direct mail leads at a FIXED COST.
